The Business Case for Human Rights – Values, Expectations and Risk

28 April 2011

By John Morrison, Chief Executive, IHRB


On 28 April 2011, the Coca-Cola Company, together with UCIB, IOE and USCC, convened a group of stakeholders in Atlanta to discuss business and human rights.  IHRB's John Morrison was asked to speak on the 'business case' for human rights and discuss values, expectations and risk. He started by saying:

"It's great to be here in Atlanta today and I would like to thank The Coca-Cola Company and the convening organizations – USCIB. IOE and USCC - for the opportunity. This, I believe, is the fourth year that Ed Potter and his team have convened in such a way on business and human rights and it has become something of a bridgehead – bringing an international perspective to a mainly domestic audience. Congratulations Ed."

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